Design. Everyone has their own opinions on the subject, and I have more than most. I believe in simple but never simplistic design which instantly and clearly communicates a message to the viewer. My goal is to strip down design to its basics, to understand its function, in everything from a logotype to an automobile. Below you will find examples of this design philsophy in my work from the last few years.
Print Design
Samples of various traditional media projects
Packaging Design
Images of my package design projects
Identity Design
A selection of my logotypes
Automobile Design
Fera Degree Project sketches and photos
Sketches from various recent car design projects